WELCOME

Digital Marketing Symposium

Part I: Strategy Framework

Overview

WHO SHOULD ATTEND

This workshop is designed for business-to-business marketers who want to generate high quality leads and drive more sales.

WHAT YOU CAN EXPECT

In this interactive workshop, you will establish a road map for digital marketing success. The format will help participants build an effective framework for marketing campaigns that will resonate with the customers they want to reach.

WHO SHOULD ATTEND

This workshop is available to business-to-business marketers who want to generate high quality leads and drive more sales. If you are a retailer selling to consumers, this is not for you. The curriculum is designed for companies who market to other businesses.

WHAT YOU CAN EXPECT

In this interactive workshop, you will establish a roadmap for digital marketing success. The format has been structured to help participants build an effective framework for marketing campaigns that will resonate with the customers they want to reach.

April 28th

9:00 a.m. - 11:30 a.m.

Milford Yacht Club

131 Trumbull Ave. | Milford, CT 06460

PART I: Strategy Framework

Evaluating your business model
Mapping customer value
Determining focus & goals

April 28th

9:00am - 11:30am

Milford Yacht Club

131 Trumbull Ave. | Milford, CT 06460

PART I: Strategy Framework

Evaluating your business model
Mapping customer value
Determining focus & goals

April 28th

9:00am - 11:30am

Milford Yacht Club

131 Trumbull Ave. | Milford, CT 06460

PART I: Strategy Framework

Understanding your business model
Mapping customer value
Determining focus & goals

May 5th

9:00am - 11:30am

Milford Yacht Club

131 Trumbull Ave. | Milford, CT 06460

PART II: Channel Deployment

Identify key customer segments
Qualify customer relationship types
Quantify content & communication

May 5th

9:00 a.m. - 11:30 a.m.

Milford Yacht Club

131 Trumbull Ave. | Milford, CT 06460

PART II: Channel Deployment

Identifying key customer segments
Qualifying customer relationship types
Quantifying content & communication

May 5th

9:00am - 11:30am

Milford Yacht Club

131 Trumbull Ave. | Milford, CT 06460

PART II: Channel Deployment

Identify key customer segments
Qualify customer relationship types
Quantify content & communication

Sign up early - space is limited.

Presented by:

Sign up early - space is limited.

By signing up, I acknowledge that I will be attending two, 3-hour workshops.

Presented by: