Digital Marketing Workshop
Need to generate higher quality leads that drive more sales?
This workshop built for B2B companies will transform your marketing.
(complimentary for the first 12 registrants)
Overview
WHO SHOULD ATTEND
This workshop is designed for business-to-business marketers who want to generate high quality leads and drive more sales.
WHAT YOU CAN EXPECT
In this interactive workshop, you will establish a road map for digital marketing success. The format will help participants build an effective framework for marketing campaigns that will resonate with the customers they want to reach.
WHO SHOULD ATTEND
This workshop is available to business-to-business marketers who want to generate high quality leads and drive more sales. If you are a retailer selling to consumers, this is not for you. The curriculum is designed for companies who market to other businesses.
WHAT YOU CAN EXPECT
In this interactive workshop, you will establish a roadmap for digital marketing success. The format has been structured to help participants build an effective framework for marketing campaigns that will resonate with the customers they want to reach.
October 15th, 2017
9:00 a.m. - 12:00 noon
Milford Yacht Club
131 Trumbull Ave. | Milford, CT 06460
September 15th, 2017
9:00am - 12:00 noon
Milford Yacht Club
131 Trumbull Ave. | Milford, CT 06460
PART I: Strategy Framework
PART I: Strategy Framework
- Evaluating your business model
- Mapping customer value
- Determining focus & goals
April 28th
9:00am - 11:30am
Milford Yacht Club
131 Trumbull Ave. | Milford, CT 06460
PART I: Strategy Framework
PART I: Strategy Framework
- Understanding your business model
- Mapping customer value
- Determining focus & goals
May 5th
9:00am - 11:30am
Milford Yacht Club
131 Trumbull Ave. | Milford, CT 06460
PART II: Channel Deployment
PART II: Channel Deployment
- Identify key customer segments
- Qualify customer relationship types
- Quantify content & communication
PART I: Strategy Framework
PART I: Strategy Framework
- Evaluating your business model
- Mapping customer value
- Determining focus & goals
PART II: Channel Deployment
PART II: Channel Deployment
- Identifying key customer segments
- Qualifying customer relationship types
- Quantifying content & communication
PART II: Channel Deployment
PART II: Channel Deployment
- Identify key customer segments
- Qualify customer relationship types
- Quantify content & communication